BOSM Chapter 6 - Marketing

October 2005

2005-10-04T13:49:00.000-07:00

Last updated 15 October 2005

Red Bull re-brands Minardi. 1 and 2

Renault drops Thierry Henry from TV adverts.

FIFA to restrict use of its image by online publications.

Madrid's tennis ball girls to make a return?

The marketing phenomenon that is NASCAR.

NFL attempts to attract more Mexican fans.

Brazil bans brothel adverts as F1 comes to town.

September 2005

2005-09-07T13:42:00.000-07:00

The Premier League ticket price debate continues to rage.

Refunds to fans saves US GP for 2006.

Price of English football match tickets scares people away.

Nike records massive profits rise.

Cricket and advertising explained.

General Motors and NFL extend their marketing relationship.

Celtic + Du Wei = Chinese bonanza?

English football suffers as ticket prices scare fans.

August 2005

2005-08-20T12:09:00.000-07:00

NFL signs on to FANLinks.

Touts cashing in on Ashes interest.

The 2012 marketing minefield.

Olympics bill comes under attack.

Football clubs warned over ticket prices.

Arsenal named as Premiership's fastest growing brand.

Adidas bid raises image concerns.

New approach to logo placement in Tampa Bay.

Nike launches new fashion range.

Build-A-Bear and NFL go into partnership.

Family at war – Adolf and Rudolph Dassler create Puma/Adidas contest.

Twenty20 cricket proves to be an ongoing success. 1 and 2

Despite Lance Armstrong’s retirement, cycling merchandise set to keep selling.

Puma set for strategic expansion and brand development.

Adidas and Puma battle to displace Nike as Number 1.

Manchester United and Real Madrid chose Malaysian Airlines as their official carrier.

Jul05

2005-07-01T14:01:00.000-07:00

NHL reminded that customers come first following end of recent lockout.

Tiger Woods spearheads Nike’s golf push.

Dan Wheldon calls for IRL racers to be marketed more effectively.

Advertisers fall out of love with sports stars.

Michelin start refunding US GP spectators.

Lance Armstrong and Nike to work together in fashion.

Following an end to the NHL lockout, critics argue that hockey stars need better marketing.

Customer culture hits Brazilian football.

Kobe Bryant and Nike fall in love again.

Adidas-Salomon and Porsche sign deal to market sportswear.

Lebron James to get own Asian tour.

Umbro becomes strong global presence.

Brand Williams bites back.

Jun05

2005-06-13T10:13:00.000-07:00

Michelin offers to refund disgruntled US GP fans.

Nike gets in trouble again following TV ad campaign.

Burson-Marsteller and Helios Partners announce exclusive Olympic and Sports Marketing alliance.

Adidas makes move to become Asia’s number one.

Maria Sharapova becomes the millionaire face of Wimbledon. 1 and 2

Tweed Nikes set to hit stores.

Puma and Adidas fight each other for market share.

UEFA president Lennart Johansson criticised for his views on the marketing of women’s football.

Ultimate Fan Rewards Programme seeks to build loyalty in sport.

Lawn Tennis Association adopts CRM strategy ahead of Wimbledon.

BBC’s Wimbledon tennis advert banned.

NBA suffers in absence of star attractions.

Manchester United set to play in Tampa Bay, Florida?

Nike is one of the favourite brands amongst children.

Manu Ginobili – the future of the NBA?

Assessing the effectiveness of Adidas’ TV adverts.

Nike and Phillips to end their relationship.

May05

2005-05-01T08:39:00.000-07:00

NBA and Nokia expand in China.

Reebok’s 50 Cent TV advert banned in light of gun allegations.

Adidas attempts to expand global empire.

Jonny Wilkinson becomes brand ambassador for Travelex.

Manchester United – the biggest sport brand in the world and it all belongs to Glazer!

Nike goes with Wal-Mart.

British Lions rugby tour set to be most commercially lucrative yet.

Battle of the brands – the marketing of football.

Nike’s Livestrong campaign continues to make money.

BAR’s commercial managers count the cost of missing F1’s most glamorous race.

US moves to improve image of boxing.
Nike to help people design their own shoes on an electronic billboard.

Olympic movement set to restrict use of Adidas ‘three-stripes’.

Bayern Munich’s signing of Ali Karimi underpins the club’s aggressive Middle East marketing strategy.

South Korean Cho Jae-Jin becomes a global face for Adidas.

Tiger Woods continues to be a revenue source for Nike.

Failure to find new sponsor may delay new Liverpool replica kit.

Reebok goes interactive.

Universitatea Craiova set to be sold via a web auction.
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Adidas to supply Australian cricket team.

Apr05

2005-04-02T13:17:00.000-08:00

McDonalds and NBA work together to promote sport to kids.

Reebok booms in India.

Spira sports shoes create new bounce in sport.

The success of branded golf merchandise.

Marketing the Boston Marathon.

Fans angry as Manchester United raise season ticket prices.

Mar05

2005-03-01T13:39:00.000-08:00

Racecourse group to promote England's southern tracks.

Nike kicks off new advertising campaign.

Marketers emphasise ‘local’ as Women’s Cricket World Cup commences.

Sydney FC begins long process of building up fan base.

Concerns grow that Glazer will inflate Manchester United ticket prices.

Alliance and Leicester becomes Leicester City’s official community partner.

Israeli fashion chain set to enter China through collaboration with Nike.

Following sex allegations settlement, where now for Nike and Kobe Bryant?

Adidas begins marketing of new ‘smart technology’ training shoe.

Pepsi decides not to show Beckham surf ad following tsunami tragedy.

Hyundai officially named as new FIFA partner.

Olympic swimmer Samantha Beard becomes a hot marketing property.

Red Bull racing snatches Jaguar as an aggressive marketing strategy.

Feb05

2005-02-02T15:04:00.000-08:00

Selling shirts by signing star players – a case from American Football.

Nike voted top sportswear brand. 1 and 2

The marketing of extreme sports.

Twenty20 cricket: the re-birth or the death of cricket?

NHL lockout disaffects casual fans.

More on the appeal of Sonny Bill Williams.

Brooklyn Dodgers use tradition as the basis for latest marketing effort.

Marketers move in as Super Bowl starts up.

NASCAR forms official members club.

MLB in discussion to instigate a world club championship.

New Zealand rugby player, Sonny Bill Williams, set to earn big money.

Nike's racism campaign: genuine concern or publicity stunt? 1 and 2

Reebok goes all out to improve image.

New England Patriots to draw a marketing blank?

Milwaukee Brewers introduce new ticket pricing strategy.

New England Patriots v Philadelphia Eagles or Maxim v Playboy?

Stadium naming rights – a straightforward arrangement?

What makes TV ads during sports events successful?

Major brewers go head-to-head in Super Bowl beer battle.

Why SHOULD advertisers associate with the Super Bowl?

Professional Golfers Association sets up specialist marketing centre.

Tom Brady: the most marketable of NFL players?

Super Bowl 2005 – a marketer's dream?

Nike tells people to run barefoot.

How to produce golf clubs that appeal to the market place.

Jan05

2005-01-06T01:21:00.000-08:00

Chelsea strikes deal with Adidas.

South Korean footballers – Cho and Cha – to star in Adidas TV ads.

Calgary Stampeders and Bowman enter into online gambling arrangement.

Adidas confirms status as official partner of 2008 Olympic Games.

Court rules against Nike in Adidas claim against three-stripe use.

Race for Chinese market share proves more difficult than sports brands imagined.

Sport welcomes the association with gambling as market size grows.

Calloway Golf signs Thomas Bjorn to endorse products.

Reebok extends its portfolio into ice hockey market.

Organiser’s of America’s NFL Superbowl anxious to avoid any hitches.

Giro d’Italia cycling classic to help promote 2006 Turin winter Olympics.

Are aging crowds responsible for killing the atmosphere at Premier League games?

Bank of America to bring unique touch to PGA Tour events during 2005.

Umbro loses Chelsea kit contract.

Who are the fans and how do they spend their money? New study reveals the details.

Eire football team signs major new deal with Umbro.

MLB reaches agreement to market player’s names and images.

NFL to boost its fan appeal?

The rise and fall and rise of a global sportswear brand.

Fila Korea makes split from Fila Global.

The Nike ‘Serena Williams’ collection goes on display.

Coke and Pepsi go to war during NBA all-star game.

Are cricket’s administrators suffering from 20-20 cricket marketing myopia?

Marketing Ben Roethlisberger: agents go easy.

Adidas sues Abercrombie and Fitch over use of three-stripe design.

Patrick Viera signs deal to cash in on his global image rights.

Football’s push to bring in new overseas fans.

Have the marketing, sponsorship and endorsement activities of the Williams sisters brought their career to a standstill?

Superbowl organisers concerned by advertisers following Janet Jackson incident.

Clyde Drexler becomes first NBA player to promote a Chinese brand.

Manchester United player set to become a ‘brand ambassador’ for Pepe Jeans.

Adidas adopts new distribution strategy.

Pharrell Williams sues Reebok.

Home Depot becomes official NASCAR partner.

The Anaheim Angels become the Los Angeles Angels of Anaheim - a good marketing ploy?

Nike appeals after losing China copyright case.

Adidas expects massive sales growth in China following Olympic Games sponsorship deal.

Golfer Justin Leonard joins Nike.

Dec04

2004-12-01T01:28:00.000-08:00

Ticket prices too high says Bruins boss.

Glasgow rivalry spreads to the music market.

NBA and Russell Corporation enter into eight-year global partnership.

Electronic Arts deal with NFL called into question.

French F1 Grand Prix to cut ticket prices.

Adidas goes for increased share of global sportswear market.

Electronic Arts and NFL to sell interactive games. 1 and 2

Clever marketing raises hopes of indoor football success.

“Coca Cola gives fizz to SA soccer scene”.

George Foreman: champion boxer or champion marketer?

After insulting Lebron James advert, Nike apologises to Chinese.

Advertising rules tightened in China following Lebron James controversy.

Rebranding of Zimbabwean cricket causes consternation.

Now Nike apologises to the Chinese over banned TV advert.

Ethiopians discover that selling space on stadium perimeter hoardings is not easy.

Love your club, hate your rivals - a test of fan loyalty?

British Judo Association and Virgin Mobile come to blows over TV ad campaign.

Nike’s banned Chinese advertisement reveals something about the company’s strategy.

After Singapore, another Nike advert is banned in China.

ESPN considers the enduring appeal of the Air Jordan brand.

Australia’s visit fails to excite Indian cricket fans.

NFL Super Bowl clamps down on bad taste adverts.

The Chicago Bulls: sports marketing’s greatest ever success story?

Is Adidas in breach of the Olympic marketing code?

Reebok gets set for restart of NHL games.

Nike and Adidas continue their intense rivalry in Europe.

Nov04

2004-11-01T03:07:00.000-08:00

Canadian National Hockey League lockout creates problems for sport marketers: 1 and 2

Ralf Schumacher arouses interest with new marketing venture.

“Brawler’s market”. Ron Artest’s NBA fight sparks commercial activity.

Arena security in the US becomes an important commercial issue.

Battle of the champions - Nike and Adidas battle it out for European victory.

Indian cricket fails to excite marketers of consumer durables.

Australian Rugby League sets about changing its image.

Can a fight cause marketing problems? Assessing the impact of the NBA brawl.

Nike ads cause upset in Singapore.

Converse introduces new training shoe promotional films.

Puma runs into problems with sponsorship of Jamaican athletics.

Is it right for athletes to market prescription drugs?

Phil Knight steps down as CEO of Nike: 1 and 2

Association of Tennis Professionals and Lucozade sign collaborative agreement.

Marketing the Los Angeles Angels.

Old professionals get own licensing deal.

NBA and Alhurra agree television deal intended to promote new market entry.

NASCAR and CASCAR agree marketing deal.

Nike, Adidas and Reebok go into battle with $100 training shoes.

Does sex sell? Assessing Sharapova's new endorsement deal.

Nike to use Carmelo Anthony in new Jordan campaign.

NIke and NBA sign new marketing agreement.

Michael Jordan reflects on Nike and the days of Air Jordan.

Nike and Sony forge new strategic alliance.

Adidas and football make Hollywood their objective.

PGA Tour and National Car Rental continue their marketing relationship.

Adidas-Saloman's performance assessed: one commentary gives room for encouragement, another suggests European market is causing the company problems whilst a further report suggests a product recall has had a negative impact.

ESPN to use sports personalities in next TV campaign.

Sports marketers fall in love with the Boston Redsox.

Nike v Reebok in NHL marketing shoot-out.

Reebok makes inroads into Asian market.

Boston Red Sox 'curse' merchandise set to prosper?

Even after their deaths, sports stars continue to make money through merchandise.

Oct04

2004-10-01T13:27:00.000-07:00

When television adverts become real sports stars.

Tailgating at sports events becomes big business in the United States.

Sep04

2004-09-01T13:26:00.000-07:00

Research reveals that two sports brands are amongst Britain's most hated.

See this BBC report on Manchester United's marketing strategy.

Find out more details about the sale of sport marketing group IMG from the BBC and IMG itself.

To support the Nike case study appearing in this chapter, further reading about the organisation is available from Business Week.