BOSM Chapter 6 - Marketing: August 2005<br>

BOSM Chapter 6 - Marketing

by Malcolm Sullivan. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

NFL signs on to FANLinks.

Touts cashing in on Ashes interest.

The 2012 marketing minefield.

Olympics bill comes under attack.

Football clubs warned over ticket prices.

Arsenal named as Premiership's fastest growing brand.

Adidas bid raises image concerns.

New approach to logo placement in Tampa Bay.

Nike launches new fashion range.

Build-A-Bear and NFL go into partnership.

Family at war – Adolf and Rudolph Dassler create Puma/Adidas contest.

Twenty20 cricket proves to be an ongoing success. 1 and 2

Despite Lance Armstrong’s retirement, cycling merchandise set to keep selling.

Puma set for strategic expansion and brand development.

Adidas and Puma battle to displace Nike as Number 1.

Manchester United and Real Madrid chose Malaysian Airlines as their official carrier.

BOSM Chapter 6 - Marketing

August 2005

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