BOSM Chapter 6 - Marketing: Jul05

BOSM Chapter 6 - Marketing

by Malcolm Sullivan. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

NHL reminded that customers come first following end of recent lockout.

Tiger Woods spearheads Nike’s golf push.

Dan Wheldon calls for IRL racers to be marketed more effectively.

Advertisers fall out of love with sports stars.

Michelin start refunding US GP spectators.

Lance Armstrong and Nike to work together in fashion.

Following an end to the NHL lockout, critics argue that hockey stars need better marketing.

Customer culture hits Brazilian football.

Kobe Bryant and Nike fall in love again.

Adidas-Salomon and Porsche sign deal to market sportswear.

Lebron James to get own Asian tour.

Umbro becomes strong global presence.

Brand Williams bites back.

BOSM Chapter 6 - Marketing

Jul05

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