May05

NBA and Nokia expand in China.

Reebok’s 50 Cent TV advert banned in light of gun allegations.

Adidas attempts to expand global empire.

Jonny Wilkinson becomes brand ambassador for Travelex.

Manchester United – the biggest sport brand in the world and it all belongs to Glazer!

Nike goes with Wal-Mart.

British Lions rugby tour set to be most commercially lucrative yet.

Battle of the brands – the marketing of football.

Nike’s Livestrong campaign continues to make money.

BAR’s commercial managers count the cost of missing F1’s most glamorous race.

US moves to improve image of boxing.
Nike to help people design their own shoes on an electronic billboard.

Olympic movement set to restrict use of Adidas ‘three-stripes’.

Bayern Munich’s signing of Ali Karimi underpins the club’s aggressive Middle East marketing strategy.

South Korean Cho Jae-Jin becomes a global face for Adidas.

Tiger Woods continues to be a revenue source for Nike.

Failure to find new sponsor may delay new Liverpool replica kit.

Reebok goes interactive.

Universitatea Craiova set to be sold via a web auction.
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Adidas to supply Australian cricket team.