BOSM Chapter 6 - Marketing

by Malcolm Sullivan. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

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Extras: Agents Gaming Impacts International Leagues Media Retailing

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Apr05

McDonalds and NBA work together to promote sport to kids.

Reebok booms in India.

Spira sports shoes create new bounce in sport.

The success of branded golf merchandise.

Marketing the Boston Marathon.

Fans angry as Manchester United raise season ticket prices.

BOSM Chapter 6 - Marketing

Apr05

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