BOSM Chapter 6 - Marketing: Mar05

BOSM Chapter 6 - Marketing

by Malcolm Sullivan. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

Racecourse group to promote England's southern tracks.

Nike kicks off new advertising campaign.

Marketers emphasise ‘local’ as Women’s Cricket World Cup commences.

Sydney FC begins long process of building up fan base.

Concerns grow that Glazer will inflate Manchester United ticket prices.

Alliance and Leicester becomes Leicester City’s official community partner.

Israeli fashion chain set to enter China through collaboration with Nike.

Following sex allegations settlement, where now for Nike and Kobe Bryant?

Adidas begins marketing of new ‘smart technology’ training shoe.

Pepsi decides not to show Beckham surf ad following tsunami tragedy.

Hyundai officially named as new FIFA partner.

Olympic swimmer Samantha Beard becomes a hot marketing property.

Red Bull racing snatches Jaguar as an aggressive marketing strategy.

BOSM Chapter 6 - Marketing

Mar05

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