Feb05

Selling shirts by signing star players – a case from American Football.

Nike voted top sportswear brand. 1 and 2

The marketing of extreme sports.

Twenty20 cricket: the re-birth or the death of cricket?

NHL lockout disaffects casual fans.

More on the appeal of Sonny Bill Williams.

Brooklyn Dodgers use tradition as the basis for latest marketing effort.

Marketers move in as Super Bowl starts up.

NASCAR forms official members club.

MLB in discussion to instigate a world club championship.

New Zealand rugby player, Sonny Bill Williams, set to earn big money.

Nike's racism campaign: genuine concern or publicity stunt? 1 and 2

Reebok goes all out to improve image.

New England Patriots to draw a marketing blank?

Milwaukee Brewers introduce new ticket pricing strategy.

New England Patriots v Philadelphia Eagles or Maxim v Playboy?

Stadium naming rights – a straightforward arrangement?

What makes TV ads during sports events successful?

Major brewers go head-to-head in Super Bowl beer battle.

Why SHOULD advertisers associate with the Super Bowl?

Professional Golfers Association sets up specialist marketing centre.

Tom Brady: the most marketable of NFL players?

Super Bowl 2005 – a marketer's dream?

Nike tells people to run barefoot.

How to produce golf clubs that appeal to the market place.