Jan05

Chelsea strikes deal with Adidas.

South Korean footballers – Cho and Cha – to star in Adidas TV ads.

Calgary Stampeders and Bowman enter into online gambling arrangement.

Adidas confirms status as official partner of 2008 Olympic Games.

Court rules against Nike in Adidas claim against three-stripe use.

Race for Chinese market share proves more difficult than sports brands imagined.

Sport welcomes the association with gambling as market size grows.

Calloway Golf signs Thomas Bjorn to endorse products.

Reebok extends its portfolio into ice hockey market.

Organiser’s of America’s NFL Superbowl anxious to avoid any hitches.

Giro d’Italia cycling classic to help promote 2006 Turin winter Olympics.

Are aging crowds responsible for killing the atmosphere at Premier League games?

Bank of America to bring unique touch to PGA Tour events during 2005.

Umbro loses Chelsea kit contract.

Who are the fans and how do they spend their money? New study reveals the details.

Eire football team signs major new deal with Umbro.

MLB reaches agreement to market player’s names and images.

NFL to boost its fan appeal?

The rise and fall and rise of a global sportswear brand.

Fila Korea makes split from Fila Global.

The Nike ‘Serena Williams’ collection goes on display.

Coke and Pepsi go to war during NBA all-star game.

Are cricket’s administrators suffering from 20-20 cricket marketing myopia?

Marketing Ben Roethlisberger: agents go easy.

Adidas sues Abercrombie and Fitch over use of three-stripe design.

Patrick Viera signs deal to cash in on his global image rights.

Football’s push to bring in new overseas fans.

Have the marketing, sponsorship and endorsement activities of the Williams sisters brought their career to a standstill?

Superbowl organisers concerned by advertisers following Janet Jackson incident.

Clyde Drexler becomes first NBA player to promote a Chinese brand.

Manchester United player set to become a ‘brand ambassador’ for Pepe Jeans.

Adidas adopts new distribution strategy.

Pharrell Williams sues Reebok.

Home Depot becomes official NASCAR partner.

The Anaheim Angels become the Los Angeles Angels of Anaheim - a good marketing ploy?

Nike appeals after losing China copyright case.

Adidas expects massive sales growth in China following Olympic Games sponsorship deal.

Golfer Justin Leonard joins Nike.