Dec04

Ticket prices too high says Bruins boss.

Glasgow rivalry spreads to the music market.

NBA and Russell Corporation enter into eight-year global partnership.

Electronic Arts deal with NFL called into question.

French F1 Grand Prix to cut ticket prices.

Adidas goes for increased share of global sportswear market.

Electronic Arts and NFL to sell interactive games. 1 and 2

Clever marketing raises hopes of indoor football success.

“Coca Cola gives fizz to SA soccer scene”.

George Foreman: champion boxer or champion marketer?

After insulting Lebron James advert, Nike apologises to Chinese.

Advertising rules tightened in China following Lebron James controversy.

Rebranding of Zimbabwean cricket causes consternation.

Now Nike apologises to the Chinese over banned TV advert.

Ethiopians discover that selling space on stadium perimeter hoardings is not easy.

Love your club, hate your rivals - a test of fan loyalty?

British Judo Association and Virgin Mobile come to blows over TV ad campaign.

Nike’s banned Chinese advertisement reveals something about the company’s strategy.

After Singapore, another Nike advert is banned in China.

ESPN considers the enduring appeal of the Air Jordan brand.

Australia’s visit fails to excite Indian cricket fans.

NFL Super Bowl clamps down on bad taste adverts.

The Chicago Bulls: sports marketing’s greatest ever success story?

Is Adidas in breach of the Olympic marketing code?

Reebok gets set for restart of NHL games.

Nike and Adidas continue their intense rivalry in Europe.