Nov04

Canadian National Hockey League lockout creates problems for sport marketers: 1 and 2

Ralf Schumacher arouses interest with new marketing venture.

“Brawler’s market”. Ron Artest’s NBA fight sparks commercial activity.

Arena security in the US becomes an important commercial issue.

Battle of the champions - Nike and Adidas battle it out for European victory.

Indian cricket fails to excite marketers of consumer durables.

Australian Rugby League sets about changing its image.

Can a fight cause marketing problems? Assessing the impact of the NBA brawl.

Nike ads cause upset in Singapore.

Converse introduces new training shoe promotional films.

Puma runs into problems with sponsorship of Jamaican athletics.

Is it right for athletes to market prescription drugs?

Phil Knight steps down as CEO of Nike: 1 and 2

Association of Tennis Professionals and Lucozade sign collaborative agreement.

Marketing the Los Angeles Angels.

Old professionals get own licensing deal.

NBA and Alhurra agree television deal intended to promote new market entry.

NASCAR and CASCAR agree marketing deal.

Nike, Adidas and Reebok go into battle with $100 training shoes.

Does sex sell? Assessing Sharapova's new endorsement deal.

Nike to use Carmelo Anthony in new Jordan campaign.

NIke and NBA sign new marketing agreement.

Michael Jordan reflects on Nike and the days of Air Jordan.

Nike and Sony forge new strategic alliance.

Adidas and football make Hollywood their objective.

PGA Tour and National Car Rental continue their marketing relationship.

Adidas-Saloman's performance assessed: one commentary gives room for encouragement, another suggests European market is causing the company problems whilst a further report suggests a product recall has had a negative impact.

ESPN to use sports personalities in next TV campaign.

Sports marketers fall in love with the Boston Redsox.

Nike v Reebok in NHL marketing shoot-out.

Reebok makes inroads into Asian market.

Boston Red Sox 'curse' merchandise set to prosper?

Even after their deaths, sports stars continue to make money through merchandise.