Oct04

When television adverts become real sports stars.

Tailgating at sports events becomes big business in the United States.

More on Nike's quest for new brands.

ESPN Sport Business provides a detailed analysis of the links between Yao Ming, NBA, China and Reebok, 1 and 2

Match made in heaven (or hell)? Harris Tweed and Nike engage in collaboration.

Everlast boxes clever to become a commercial success

Time considers Nike's global expansion.

Can sport reconcile falling television audiences with increasing sponsorship funds and television advertising revenues?

Yao Ming becomes NBA's main weapon in drive for Chinese market.

More on Nike's quest for new acquisitions.

Nike on look out for more brand acquisitions following success of Converse.

In an attempt to extend and build its brand, the NBA goes to China.

Nike extends its brand even further.

Reebok uses billboards in sport marketing campaign.

Australia's The Age reports on the costs of securing Super Bowl advertising rights.

For an opportunity to hear again the BBC's four part radio documentary on sports marketing and branding, click here.

More on the Real Madrid story which shows conflict between on-field and off-field success.

The Guardian reports how recent events at Real Madrid have impacted upon their marketing activities.