BOSM Chapter 6 - Marketing

by Malcolm Sullivan. Supporting The Business of Sport Management [BOSM], edited by John Beech and Simon Chadwick, © 2004, Pearson Education. Content of this site is the responsibility of the editors, NOT Pearson Education or the author. This blog is regularly updated, so please revisit often for the latest developments in Sport Management. In a small number of cases, links lead to websites that require registration. We only post stories that are on sites that make no charge for registration.

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Sep04

Research reveals that two sports brands are amongst Britain's most hated.

See this BBC report on Manchester United's marketing strategy.

Find out more details about the sale of sport marketing group IMG from the BBC and IMG itself.

To support the Nike case study appearing in this chapter, further reading about the organisation is available from Business Week.

BOSM Chapter 6 - Marketing

Sep04

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